Latest figures released by the Croatian National Tourist Office (CNTO) reveal a record number of UK visitors to Croatia over the past eight months.
So far this year, 241.443 British visitors have arrived in Croatia, which represents an increase of 23 per cent when compared to the same period last year.
Commenting on the news, Meri Matesic, UK & Ireland Director of the CNTO, said:
"It's fantastic to see more Brits than ever choosing Croatia as their summer holiday destination. This year we're on target to reach 300,000 UK visitors, which clearly shows that we can return to our record-breaking figure of 500,000 in 1990.
"I'm confident that the UK and Irish markets will continue to grow in 2013, especially with the introduction of more flights, new routes and holiday packages from providers like Jet2, giving UK travellers greater flexibility and choice when booking a holiday to Croatia."
This week sees the launch of the second wave of the CNTO's 2012 marketing campaign which will run across UK newspapers. The campaign will encourage Brits to experience a Croatian city break this autumn and winter.